I’m Jennifer, The Academic Designer

I’m a social media strategist for the HigherEd world.

Welcome to The Social Academic, my blog about online image and identity.

I talk about

• social media
• academic websites
• communication
• and design

And I interview some awesome faculty and grad students about their social media practices.

Good communication is something we need to talk about. And academia should be taking more advantage of the power of the internet to share their work with the world.

Check out a full listing of articles at the bottom of this post.

So, what is a social academic?

Urban Dictionary defines “social academic” as

…what every college girl is looking for. He is the perfect balance between social charisma and academic excellence.

It is important to note that a social academic cannot be too social or too academic, but rather a perfect balance between the two.

This makes the social academic a rare and desirable breed of male specimen.

Sydney: “I really like Danny, but he’s just not a social academic.”

Taylor: “That sucks, my boy is a commerce major and can do a keg stand for 3 minutes. He’s a perfect social academic.”

See the full entry here.

This is a sexist and limited definition, but the term itself is appropriate for what we’re trying to do with our online presences in academia: balance our research / writing / teaching with the social aspects of the academy and being ourselves.

Academics can be self-centered. Oftentimes we have to be as research can sometimes be isolating, esoteric, internal. Much of our identities are based on the research and work that we do, and that makes sharing personal.

Share your work with the world

The other side of that is many faculty and researchers struggle with sharing their work publicly.

Dr. Karen Kelsky of The Professor Is In, wrote for Chronicle Vitae, “The fact is, you will be Googled.”

People aren’t looking for photos of you drunk on your last vacation.

Okay well maybe there is a Google-savvy grad student on the search committee, but really almost no one is searching for this.

People want to get to know you. Karen says most people want to “get a sense of your intellectual communities, of where and how you are active, and of your ‘style’ of communication.”

Nothing has changed. If anything, it’s become more important.

It’s all about balance

A good online academic is a social one: if someone Googles you they should be able to find the basics of who you are and what you do in language they can understand in just a few minutes.

And that’s hard.

A good balance between the intellectual/creative pursuits you do, and social networking that allows for people to find and share your ideas with the world.

The bottom line is, you need an online presence beyond the static profile on your university’s faculty page.

This blog is all about the first steps.

And I feature amazing students and academics so they can talk about their research and social media lives.

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The Social Academic

Season 1

• Welcome to The Social Academic
• Twitter for Academics
• You Need an Academic Website
• 3 Myths about Social Media for Academics
• Instagram for Academics
• Academic Writing Month 2018
• Communicate your Academic Life this Holiday Season
• Gift Guide for Grad Students

Season 2

• Find your Scholarly Network on Social Media
• A chat with Dr. Leigh A. Hall
• A chat with Greg Loring-Albright
• Share your Writing in a Meaningful Way
• A chat with Dr. Echo Rivera
• Prep for your Next Conference Presentation
• You’ve written a book, now what? Social Media
• A chat with Jazmine Benjamin
• A chat with Daisy Shu
• A chat with Jessica Doble
• Do you Enjoy Social Media?
• Meet the Social Academics
• It’s OK to take a break from social media
• Benefits of a Personal Academic Website
• Conference Presentation? You Need a Website
• Social Media Platforms for Academics, a Breakdown
• A chat with Sophie Arthur
• How Academics Can Use Instagram to Build Community

Academic Website Online Presence Social Media Academic Life Personal academic website Social Media