Are you ready to share your research and teaching with the world?
Clear communication about your work helps faculty and researchers
- connect with your community
- share your articles and publications
- engage your students
- help you advocate for funding
- increase awareness of your work
- develop a scholarly network
Having an online presence, a Googleable set of pages or profiles, is a great practice for communication.
Hi, I’m Jennifer van Alstyne (@HigherEdPR). I’m a communications strategist, and owner of The Academic Designer LLC. I work with people and organizations around the world to share their work effectively in online spaces.
Through The Social Academic blog/podcast, my YouTube channel, and the services I offer here through The Academic Designer LLC, my goal is to help you take control of your online presence. And, find an audience that cares.
The Social Academic blog and podcast
My top rated Higher Education blog, The Social Academic, features articles and interviews about managing your online presence. Learn about social media and personal websites for academics. And discover interviews with
- graduate students
We talk about how they manage their online presence, and their social media lives. I love sharing their stories with you.
Check out popular posts like this breakdown of social media platforms for academics.
Are you in grad school? Here are my top resources for graduate students like you.
You can read, listen to, or watch The Social Academic. And, join us for upcoming LIVE events on YouTube.
The Academic Designer LLC works with professors, research labs, and research centers around the world. I’m a strategist who communicates the value of complex concepts to the audiences you want to reach. My focus is helping you connect with people and share what you do online.
- Website Planning
- Website Design
- Social Media Training
- Social Media Strategy
- Content Strategy
- Content Creation
- Writing (expertise in UX and Web Writing)
- Graphic Design
Here’s what people say about working with me
Website Re-design Planning and Social Media Strategy
“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. Jennifer’s strategic website plan was detailed and well-organized providing suggestions to make our web redesign effective for our center’s audience (e.g., industry and the general public).
The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.
Working with Jennifer was easy and enlightening. We hope to hire her again in the future for one of her trainings or further development work.”
— Matt Hotze, NEWT Engineering Research Center
Strategic Content Planning and Creation
“Jennifer was able to bring together professional, academic content that not only reflected the team and our approach to research but also met the expectations of our University. I could not have managed this process without her experience and strategic support.”
— Natasha Lannin, PhD, Brain Recovery and Rehabilitation Research Group
Strategic Website Planning
“Jennifer was extremely thorough in her research and professional in her delivery of her recommendations. Meetings were well organized and I knew exactly what I needed to do and what to expect each step along the way.
At the end, I received a comprehensive report and recommendations that were exactly what I needed to take the next step. Her command of the space is extraordinary and her recommendations are well founded in research and real world evidence. It was a pleasure to work with Jennifer.”
— Paula McCree
Graduate Student Personal Website Creation
“As a new graduate student, I didn’t understand the impact that a well-designed website (read: simple, user-friendly, clear and accessible) could have on my academic work and networking…I have to say that it has been incredibly valuable, both for documenting my writing, publications, and teaching, but also for helping others find me on my linked social-media accounts and helping to build my network…
I am so glad that I worked with The Academic Designer, and would strongly suggest that any graduate students looking to professionalize do so, too.”
— Hannah E. Chapple
Personal Website Consultation
“I recently had a valuable and helpful consultation with Jennifer van Alstyne, The Academic Designer, regarding my new writing and editing business, HCS Ink. Our conversation left me feeling inspired, motivated, and more focused.
Jennifer provided much needed insight on the specific steps I need to take to move forward with clearer purpose and vision. Jennifer’s practical advice and knowledge regarding business and networking made me feel more confident and organized. I highly recommend The Academic Designer for writers and academics who are looking to expand their careers or businesses. Jennifer is a pleasure to work with!”
— Heather Sweeney
Start managing your online presence today
Grad students, professors, and scientists from 23+ countries around the world have joined my self-paced online courses.
Are you ready to start managing your online presence? I have a free training to help. Get started with “The Internet for Academics: Managing Your Online Presence.”