Cross-Platform Social Media, a course from The Academic Designer


The Academic Designer LLC is a boutique woman-run public relations company.

Hi, I’m Jennifer.

I empower people and organizations to share their work with the world with communication strategy.

Let me make this happen for you.

Jennifer van Alstyne

I’m a communications strategist. I’m here to help your work get seen.

Sharing what we do in a way people can understand helps us better communicate and advocate for our work.

Having an online persona, a Googleable set of pages or profiles, is a great practice for communication.

For researchers and academics, clear communication about your work can help you

  • connect with your community
  • advocate for funding
  • increase awareness
  • develop a scholarly network

Are you ready to take control of your online identity?

I’m here to help.

Get exclusive guides and worksheets and early access to my webinars and trainings.

Join my community, The Social Academic.

Read the blog.

The Social Academic


Personal Websites with The Academic Designer
Online Presence
Social Media
Graphic Design
Design and Copy
Courses and Training

What people are saying

Website | Social Media Audit

“Working with Jennifer on the creation of a website was a wonderful experience.

She took the material I provided — my CV, links to writings and other relevant information — and shaped it into a cogent site that is easy to navigate and deftly reflects the various dimensions of my long history as an art critic, educator, scholar and speaker…”

— Robert L. Pincus, PhD, art critic


“Looking towards the job market in coming years, I am certain that having a website that presents a cohesive view of my work as a writer/scholar will be absolutely helpful.”

— Hannah E. Chapple, poet + ecocritic

Design and Content: CV

“Jennifer is extremely professional and knowledgeable about how to organize and present my experiences on a CV, both in print and online.

I feel comfortable with her and she responded in a timely manner. I would, without a doubt recommend her services to my colleagues at the university.”

— Heather Sweeney, poet + lecturer

Learn more about why you should work with me.

Read the full testimonials and view my portfolio.

The Social Academic Newsletter Community

Join the community!

Hi. I’m Jennifer, a public relations and communications strategist for the HigherEd world.

Join my community, The Social Academic, today. Be the 1st to learn about new courses, webinars, and offerings.

Only my mailing list gets exclusive access to beautiful PDF worksheets and templates.