Are you ready to share your research and teaching with the world?

Clear communication about your work helps faculty and researchers

  • connect with your community
  • share your articles and publications
  • engage your students
  • help you advocate for funding
  • increase awareness of your work
  • develop a scholarly network

Having an online presence, a Googleable set of pages or profiles, is a great practice for communication.

Jennifer van Alstyne (@HigherEdPR)

Hi, I’m Jennifer van Alstyne (@HigherEdPR). I’m a communications strategist, and owner of The Academic Designer LLC. I work with people and organizations around the world to share their work effectively in online spaces.

Through The Social Academic blog/podcast, my YouTube channel, and the services I offer here through The Academic Designer LLC, my goal is to help you take control of your online presence. And, find an audience that cares.

The Social Academic blog and podcast

My top rated Higher Education blog, The Social Academic, features articles and interviews about managing your online presence. Learn about social media and personal websites for academics. And discover interviews with

  • graduate students
  • faculty
  • researchers
  • professionals

We talk about how they manage their online presence, and their social media lives. I love sharing their stories with you.

Check out popular posts like this breakdown of social media platforms for academics.

Thinking about a personal website to highlight your teaching and research? Get started with this guide.

You can read, listen to, or watch The Social Academic. And, join us for upcoming LIVE events on YouTube.


The Academic Designer LLC works with professors, research labs, and research centers around the world. I’m a strategist who communicates the value of complex concepts to the audiences you want to reach. My focus is helping you connect with people and share what you do online.

  • Website Planning
  • Website Design
  • Social Media Training
  • Social Media Strategy
  • Blog Planning
  • Writing (expertise in UX and Web Writing)
  • Graphic Design

Here’s what people say about working with me

Research Center

Website Re-design Planning and Social Media Strategy

“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. Jennifer’s strategic website plan was detailed and well-organized providing suggestions to make our web redesign effective for our center’s audience (e.g., industry and the general public).

The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.

Working with Jennifer was easy and enlightening. We hope to hire her again in the future for one of her trainings or further development work.”

— Matt Hotze, NEWT Engineering Research Center

Research Group

Strategic Content Planning and Creation

“Jennifer was able to bring together professional, academic content that not only reflected the team and our approach to research but also met the expectations of our University. I could not have managed this process without her experience and strategic support.”

Natasha Lannin, PhD, Brain Recovery and Rehabilitation Research Group

Personal Websites

Strategic Website Planning

“Jennifer was extremely thorough in her research and professional in her delivery of her recommendations. Meetings were well organized and I knew exactly what I needed to do and what to expect each step along the way.

At the end, I received a comprehensive report and recommendations that were exactly what I needed to take the next step. Her command of the space is extraordinary and her recommendations are well founded in research and real world evidence. It was a pleasure to work with Jennifer.”

— Paula McCree

Read more testimonials.

Start managing your online presence today

Grad students, professors, and scientists from 23+ countries around the world have joined my self-paced online courses.

Are you ready to start managing your online presence? I have a free training to help. Get started with “The Internet for Academics: Managing Your Online Presence.”