Do you want to share your research and teaching online?

Hi, I’m Jennifer van Alstyne. Welcome to The Academic Designer LLC. Watch my short video.

Clear communication about your work helps professors and researchers like you

  • connect with your community
  • share your articles and publications
  • engage your students
  • advocate for funding
  • increase awareness of your work
  • develop a scholarly network

Having an online presence, a Googleable set of pages or profiles, is a best practice for communication. Join my free training!

Jennifer van Alstyne @HigherEdPR

I’m Jennifer van Alstyne, a communications strategist and owner of The Academic Designer LLC. I work with professors and organizations around the world to share their work effectively in online spaces.

My goal is to help you take control of your online presence and find an audience that cares through

2021 LinkedIn Profile Challenge for professors and researchers from Jennifer van Alstyne of The Academic Designer LLC

The summer 2021 LinkedIn Profile Challenge starts on May 26. Designed just for professors and researchers like you. Join before enrollment closes!

The Social Academic blog and podcast

The Social Academic blog features articles and interviews about managing your online presence. Learn about social media and personal websites for professors. And discover interviews with

  • graduate students
  • professors
  • researchers
  • scientists

We talk about how they manage their online presence, and their social media lives. I love sharing their stories with you. People in 138+ countries read The Social Academic in 2020.


The Academic Designer LLC works with professors, research labs, and research centers around the world. I’m a strategist who communicates the value of complex concepts to the audiences you want to reach. My focus is helping you connect with people and share what you do online.

  • Websites
  • Social Media
  • Bio Writing
  • Professional development training/workshops

Here’s what people say about working with me

Research Center

Website Re-design Planning and Social Media Strategy

“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. Jennifer’s strategic website plan was detailed and well-organized providing suggestions to make our web redesign effective for our center’s audience (e.g., industry and the general public).

The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.

Working with Jennifer was easy and enlightening. We hope to hire her again in the future for one of her trainings or further development work.”

— Matt Hotze, NEWT Engineering Research Center

Research Group

Strategic Content Planning and Creation

“Jennifer was able to bring together professional, academic content that not only reflected the team and our approach to research but also met the expectations of our University. I could not have managed this process without her experience and strategic support.”

Natasha Lannin, PhD, Brain Recovery and Rehabilitation Research Group

Personal Websites

Strategic Website Planning

“Jennifer was extremely thorough in her research and professional in her delivery of her recommendations. Meetings were well organized and I knew exactly what I needed to do and what to expect each step along the way.

At the end, I received a comprehensive report and recommendations that were exactly what I needed to take the next step. Her command of the space is extraordinary and her recommendations are well founded in research and real world evidence. It was a pleasure to work with Jennifer.”

— Paula McCree

Read more testimonials.

Learn social media and personal websites for professors online

These online self-paced courses are designed for professors and researchers like you.

Cross-Platform Social Media for Academics with Jennifer van Alstyne

Social media has so many benefits. Get training in how to share your research and teaching online in Cross-Platform Social Media for Academics.

Create Your Personal Academic Website with Jennifer van Alstyne

10-weeks to your personal website. Join this in-depth course for support from Jennifer along the way. Join Create Your Personal Academic Website.