Want more people to understand what you do?

For researchers and academics, clear communication about your work can help you

  • connect with your community
  • share your articles and publications
  • engage your students
  • help you advocate for funding
  • increase awareness in your work
  • develop a scholarly network

Sharing what we do in a way people can understand helps us communicate and advocate for our work.

Having an online persona, a Googleable set of pages or profiles, is a great practice for communication.

Hi, I’m Jennifer. I’m a communications strategist. And I’m here to help your work get seen through social media and personal websites.

I founded The Academic Designer LLC to empower people and organizations to share their work with the world with communication strategy.

Learn more about working with me.

My blog, The Social Academic is all about online identity in the Higher Ed world

The Social Academic blog features advice articles about social media and personal academic websites. And I chat with awesome

  • graduate students
  • faculty
  • researchers
  • alternate academics

where we talk about their work and social media lives.

Check out popular posts like this breakdown of social media platforms for academics.

Get concrete, actionable advice for your online identity written for graduate students, educators, and researchers.

Read more on The Social Academic blog.


I offer communications consultation, website creation, and social media strategy through 1:1 services.

Check out services from The Academic Designer LLC.

Websites, Social Media, Design and Copy, Training

What people say about working with me

Strategic website and social media plans

“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. Jennifer’s strategic website plan was detailed and well-organized providing suggestions to make our web redesign effective for our center’s audience (e.g., industry and the general public).

The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.

Working with Jennifer was easy and enlightening. We hope to hire her again in the future for one of her trainings or further development work.”

— Matt Hotze, NEWT Engineering Research Center

Faculty website creation and a social media audit

“Working with Jennifer on the creation of a website was a wonderful experience.

She took the material I provided — my CV, links to writings and other relevant information — and shaped it into a cogent site that is easy to navigate and deftly reflects the various dimensions of my long history as an art critic, educator, scholar and speaker…”

— Robert L. Pincus, PhD, art critic

PhD student website

“Looking towards the job market in coming years, I am certain that having a website that presents a cohesive view of my work as a writer/scholar will be absolutely helpful.”

— Hannah E. Chapple, poet + ecocritic

Discover my online courses

Are you a do-it-yourself kind of person? Check out these online professional development trainings for

  • social media
  • personal academic websites
Create an academic website
Social Media for Academics