Welcome back to The Social Academic.
I’m Jennifer and my life is all about how a strong digital identity can support and empower faculty and researchers.
Are you on Instagram yet? You should be.
- Instagram has more active users than Twitter.
- This image centered platform captures the attention of experts and non-experts.
- Hashtags are followable, which means it is easy to track and keep up with a particular group, interest, or type of person.
- Instagram captions allow up to 2,200 characters and 30 hashtags, though we don’t recommend using all of these!
- You can now mute accounts you don’t want to see without unfollowing them.
Here are my getting started tips.
Your Instagram @handle or username is important because it’s what most people see when you interact with them
- direct message
- Interacting (i.e. answer a poll, ask a Question)
Use something recognizable for your handle, like a shortened version of your name (i.e. Jennifer van Alstyne | @JenVanAlstyne).
If you have other social media accounts (Facebook, Twitter, LinkedIn), I highly suggest you use the same handle across the board.
Tell people who you are, not just what you like.
Remember, people follow other people, not voids. Social media is about engagement.
Make sure to tell people what you’re all about and what they can expect from your page.
Your photo should be something personable, or approachable.
If you have other social media profiles, use the same profile image across all accounts.
Jennifer van Alstyne is a Peruvian-American poet and public relations consultant. She founded The Academic Designer, LLC to help academics, researchers, and writers control their online presence and share their work with the world.
She holds a B.A. from Monmouth University in English, and an M.F.A. from Naropa University in Writing & Poetics where she was the Jack Kerouac Fellow. Jennifer also holds an M.A. from University of Louisiana at Lafayette in Literature and Cultural Studies where she was one of four master’s fellows and a finalist for the Outstanding Master’s Graduate Award.