Social Media and Communications Strategy for Research Labs and Groups
Your team does great research. You’re making an impact on your community. You’re ready to have a stronger online presence through social media. And, are open to committing time for that yourself or with member(s) of your team, if the time is going to be effective towards your goals.
I developed the Strategic Social Media and Communications Strategy service because the research labs, groups, and centers I work with have people open to putting energy into communications. You just want that energy to be well spent. I help you and your team get clear on your goals for your online presence, and have an actionable plan for your social media and internal communications about your research efforts. I’m here to support your group to communicate with processes that fit your life and workflow.
Your Strategic Social Media and Communications Strategy is designed to fit your team’s unique needs based on up to 7 in-depth interviews. Our conversation and the questions I’ll ask help people feel excited to get on board, creates space for each person to feel heard, and ensures your Strategic Social Media and Communications Plan meets your goals. You can trust Jennifer to honor your team’s time and energy during this process. Your Social Media and Communications Strategy service includes
- Social Media and Online Presence Audit
- Social Media and Communications Strategy with a written report and resources
- Quick Start Guide and templates to help your team take action
- 1-hour professional development online presence training for your team
- Group Online Presence VIP Day for your team
- Follow up consultation with Jennifer after 1 year so you feel supported thinking through next year’s annual goals when it comes to your Strategy
Let’s work together on your Social Media and Communications Strategy designed to fit your team’s resources and needs. Communicate effectively with your audiences for research labs and research groups. I’ve also worked with a research center and a graduate school on this service. You and your team deserve support, I’m here to help you too.
$5350 USD
Jennifer@TheAcademicDesigner.com
Just need support getting started? When you don’t need a full strategy, let’s chat about booking an Online Presence VIP Day for your lab or group, $2250. Meet Jennifer to chat about working together.

“Jennifer possesses not only a profound understanding of strategic social media and communications engagement tailored for academics, but also excels in meeting individuals at their current level and guiding them towards more effective and efficient engagement. She was able to engage each of us individually and move us forward as a team.
— Katherine A. Dondanville, PsyD, ABPP, STRONG STAR Training Initiative (The University of Texas Health Science Center at San Antonio)
She played a pivotal role in assisting our program in crafting a unified strategy, with each faculty member enhancing their communication and social media involvement. Not only is she organized, responsive and thoughtful in her approach, Jennifer left our team invigorated with a well-defined path for engagement.”
“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.
— Matt Hotze, NEWT Engineering Research Center (Rice University, Arizona State University, University of Texas at El Paso, Yale University)

This social media service may be aligned for your
Graduate School
Research Center
Research Lab
Research Group
Research Project
Research Team
Research Initiatives
Foundation and other Organizations
Schedule your no pressure Zoom call to chat about working with Jennifer on your social media.