Can people find you when Googling your name? Does your personal academic website show up in search results?
This live conversation on YouTube answers the question: What is SEO? Patrick Wareing is a life science digital marketing consulting in the United Kingdom. He’s joining me live to talk about why SEO is important for scientists, academics, and grad students. Search Engine Optimization (SEO) can help scientists manage their online presence. Learn how people search for you and your research.
I love SEO because it’s a way to have a strong online presence as an academic that works for you long-term. For example, people find my website every day because they’re searching for ‘websites for professors’ or ‘personal academic website examples.’ You want people to find your resources, research, and publications when it’s the answer to the question they’re seeking. SEO is kind of like an invitation that helps people find you when it’s relevant for them.
Patrick Wareing (@WareingPatrick) is a digital marketing consultant specialising in science related industries. He worked at a leading technical SEO agency to gain experience in the digital marketing industry. Now, Patrick combine both skillsets to help life science companies exceed at online marketing. The life science industry is one that is constantly evolving and innovating, with new discoveries and advancements being made every day.
