Personal websites can be tricky, especially for academics who can struggle at times to share and discuss their work with others.
Sharing your work doesn’t have to be hard. Let a website host do the work for you. Once your website is published, it’s a great place to direct people to. People can
- Learn more about you
- See a photo of your face
- Get in touch
Connect with people and make your story more personable with a website.
Here’s what you’ll find in this article
- What are personal websites?
- Where should I host my personal website?
- Website builders you may want to avoid
- Best website alternative
- 3 choices to make before choosing your website host
- Not sure where to get started?
Welcome to The Social Academic blog. I’m Jennifer van Alstyne.
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A beginner’s guide to personal websites
There are many kinds of personal websites academics make, like:
- A simple 1-page website
- Personal website
- Portfolio website (project-focused to highlight your work)
- Professor website (teaching-focused with students as a main audience)
- Research website (research-focused with other researchers as a main audience)
- Research project website
- Lab website
A personal website can do any, or all of these things. It’s versatile. It can grow with you over time.
Before you decide where to make your personal website, I’m going to talk about a couple website basics.
- Domain name
- Website host
The domain name, or website address is what people type into an internet search bar to find your site. The domain name is like the address of your website. For instance, the domain name for this website is TheAcademicDesigner.com. The domain name I recommend for personal websites is your name (i.e. JenniferVanAlstyne.com).
Website hosting is a service that stores your website so that people can visit it. A website host stores your website and any content you have uploaded to your site (i.e. photos).
This article talks about the best place to build your website for academics.
Where should I host my personal website?
There are so many ways to host your personal website. This article covers my top recommendations, including
- WordPress (managed like WordPress.com, or self-hosted on a service like Reclaim Hosting)
- Google Sites
WordPress is great for academic personal websites
WordPress is a free content management system you can use to make your website. WordPress not a website host. It’s a set of programs which allow you to make and publish digital content. Since it’s open-source, anyone can download it and use it to create a website. WordPress makes it easy to add content, images, and video in no time.
A website host is what you use to house a WordPress website.
Many academics self-host their WordPress website with a service like Reclaim Hosting. When I asked on Twitter, “what website host do you use?” there was a lot of passion for this one.
Reclaim Hosting has several options good for professors, like the shared hosting Professional Plan $50/year USD. Your own domain name is an additional $15/year.
This is what I use as well. I’ll add that reclaim’s customer service is so good—they’ve helped me troubleshoot student issues in the past— kristen baldwin deathridge (@k10death) September 22, 2021
WordPress on Reclaim Hosting. Came out of the Domain of One’s Own movement. No complaints so far. All pretty straightforward.— Andreas B🦨😷scheid (@broscheid) September 22, 2021
Reclaim Hosting is specifically for students and faculty. If you move-on from academia it’s not your best option long-term.
Self-hosting your website, even with a great hosting service like Reclaim Hosting, isn’t the best option for most people.
If you don’t have technical skills or website experience, a managed WordPress host is best for you.
My top recommendation: managed WordPress host, WordPress.com
Managed WordPress hosts give you everything you need for your personal website, with added benefits like
- Customer service
- Security (keeps you safe from hackers, malware)
- Monitors your website (and alerts you if it ever goes down)
- Technical updates
The managed WordPress host, WordPress.com is my #1 recommendation for website hosts. They have great customer service in case you have a question. I’ve used them for years! They’ve helped me troubleshoot issues and find the information I need.
Your best option if you have a budget for a website, is their Personal ($4/month) or Premium ($8/month) plans. A domain name is an additional $18/year USD. Choose the Premium plan if you want more control over the look and feel of your website. You’ll get more customization options.
WordPress.com is the best free option personal website. You won’t get your own domain name, but that’s OK. You’ll get a WordPress.com subdomain with every website you make with them (the subdomain for my personal website is JenniferVanAlstyne.WordPress.com).
A question I get asked a lot is, “Isn’t a subdomain unprofessional?” No, not really. While people may prefer YourName.com, it isn’t necessary for people to engage with your website. If you have the budget for it, getting your own domain name is preferred (people will have to remember less when looking for your website).
WordPress.com is great if you want to start a blog. If you want to add research projects and publications to your personal website, WordPress.com makes it easy to store a large amount. This is the best option if you think you may want a blog in the future.
Yes! I feel like it’s user friendly and has lots of options to add apps and other platform interactions— Dr. Tracy D. Davis (@drtracydee) September 22, 2021
WordPress.com isn’t the only managed WordPress host, but it’s my favorite. It’s what I use for this website. I use it for my personal website. It’s what I recommend most to my website strategy clients.
If you shop around for other WordPress hosting options, look for “managed hosting.”
Squarespace is another website builder. This website hosting company is popular for ecommerce sites, people selling products. Many people also use it for personal sites. The templates and website builder, or backend system, is comparable to WordPress.
Squarespace brings some great benefits like
- Customer service
- Security (keeps you safe from hackers, malware)
- Unlimited bandwidth and storage
I like how polished & professional the SS sites look. Pretty easy to learn and use as well.— Natka Bianchini (@DocBianchini) September 22, 2021
I don’t recommend Squarespace for those looking to start a blog or have a larger research website because it can be a bit clunky if you have a lot of content.
Google Sites is a free web building platform by Google. You need a Google Account to create one. It has basic templates for small, personal websites. It doesn’t have the selection of theme and design options from WordPress or Squarespace. Start by getting your domain name.
Yes it’s very intuitive. The flipside is that the options for customization seem limited, but maybe there are hidden features I haven’t found yet.— Simon van Baal (@SimonvBaal) September 22, 2021
Google Sites is great if you want a simple website, or even a 1-page website. It is also a good option if you’re looking to highlight an individual research project.
People who use this tend to want something easy, and don’t plan on a more extensive website in the future. If so, you may need to migrate your website to a new host. Don’t worry, many website hosts offer migration services for free.
If you don’t know where to start, avoid the hassle of sifting through many design templates in WordPress or Squarepace. Turn to Owlstown. This is a website host and builder specifically for academics created by Ian Li, PhD.
Owlstown offers a limited selection of pre-selected website templates. All you have to do choose one. Then, add in your content and media.
Owlstown is an option academics like a lot because of the customer service. And, it’s easy to set-up! I like their Pro Plus plan ($24/year USD) because you can connect a custom domain.
Super simple. The few times I had questions Ian @owlstown was very kind and walked me they it via email. When I had trouble figuring out how to add the trailer for the documentary I co-wrote on my website, he was kind enough to do it for me.— Dr. Rachel Michelle Gunter (@PhdRachel) September 22, 2021
Avoid these website builders
These website builders, despite being easy to use, may create more issues for you in the long term. Although you might be happy at first, these website builders can cause headaches down the road.
- Drag-and-drop website builders
- Any self-hosted website when you don’t have time/technical skills to manage it
No drag-and-drop website builders (Wix.com and Weebly)
Drag-and-drop website builders are not great because their functionality can be difficult to navigate. These websites will have more design decisions for you to make. If you have a lot of pages on your website, it can be glitchy. Or, slow to load.
These websites are often bad for accessibility. This makes it harder for some website visitors to read or explore your site. This can end up being bad for search engine optimization (SEO). Though, my YouTube live guest, Patrick Wareing says these website builders aren’t quite as bad for SEO as I worried.
Drag-and-drop website builders are especially difficult to migrate. So if you want to leave this website host for another, you may end up losing your data. Or, having to copy and paste all the text manually.
If you haven’t started your website on a drag-and-drop website editor, I highly recommend WordPress over these options. WordPress is easier to learn than you might think.
If you don’t have the time or skills for a self-hosted website, don’t do it!
People sometimes think that free/low-cost is the best option when you’re on a budget. But your time is valuable. If you don’t have the
to manage a self-hosted website, don’t do it! Choosing this sets you on a path for aggravation.
It’s more work. And security can be an issue. That’s why I recommend a website host that has
- Customer service
- Security for your website
Check out other ways people are hosting their personal websites in this tweet thread.
Best website alternative: LinkedIn
A fantastic alternative to a personal website is a LinkedIn profile. Many people have LinkedIn profiles, but they don’t update or check on them that often. Some academics think of LinkedIn as a space for business professionals, but this is not true.
LinkedIn provides all the info you need to share who you are and what you do without needing the extra steps of starting up a personal website. LinkedIn profiles tend to be ranked highly in Google, especially if you have a filled out profile.
I have had a lot of success with clients introducing themselves on LinkedIn, and finding connections that carry on meaningful conversations.
Need help with your LinkedIn profile? Join my LinkedIn Challenge for professors and researchers like you.
3 choices to make about your website before choosing where to host it
Before you decide on your website host or if you want a personal website at all, ask yourself some questions to know what you want.
- How big do you want your website to be?
- Do you want to blog about your research?
- How much time do you have for your website?
These questions will help you determine
- what you’re going to use your personal website for
- what you want to share on your website
Not sure where to get started?
There are 7 steps to making your academic website.
- Create your content
- Pick a domain name and site title
- Choose a website host
- It’s time for set-up
- Preview your site
- It’s time to go live
- Share your website
Learn more about how to make your personal website in my guide. It shows you the details of each step to help you do-it-yourself.
I’d love to help with your academic website. Set up a 1:1 consultation with me. Let’s talk about what you need for your website.
I can also create a strategic website plan so your website works for you long-term.
Thanks for checking out this article! If you found it helpful, please share it with your friends or on social media.
Subscribe to The Social Academic blog.
Jennifer van Alstyne is a Peruvian-American poet and public relations consultant. She founded The Academic Designer, LLC to help academics, researchers, and writers control their online presence and share their work with the world.
She holds a B.A. from Monmouth University in English, and an M.F.A. from Naropa University in Writing & Poetics where she was the Jack Kerouac Fellow. Jennifer also holds an M.A. from University of Louisiana at Lafayette in Literature and Cultural Studies where she was one of four master’s fellows and a finalist for the Outstanding Master’s Graduate Award.