Melanie Bruce wears many hats as a marketing professor and as an entrepreneur with multiple businesses. In the final academic interview of 2019, we chat about why that balance works well for Melanie, who says, "the research that I'm doing, the up-to-date knowledge that I'm gaining, that I'm keeping up-to-date from my academic position, that helps me be a better entrepreneur." We talk about social media, balancing academic life, and more.
Let's talk about how you can use Instagram to network and find your academic community. Learn how to find people with similar interests. And about the interactive things you can do.
This post is all about enjoying your time on social media. Academics and researchers are busy, but that doesn't mean you shouldn't enjoy your social media life.
Whether you have a new book hitting stores, or are just starting on your manuscript, social media is the best way to get the word out there.
Let's talk about what you need before you share your new book on social media. Because the time to start talking is now.
Every presentation or talk you give is a chance to make an impact.
Announcing your talk on social media is not the bad kind of self-promotion.
Let's talk talk about the benefits, like finding the right audience.
Academic writing takes a long time. Peer review is slow.
That's why it's so important to start talking about your project now.
People tell you to join Twitter for the conversation, or connect on Facebook. Once you get there, what's the best way to ensure you have a good time?
Social media is a two-way street. It's important that you follow the right people to have a curated feed.
By following the right people, you take control of the types of content you are regularly exposed to. This is true for every platform.
Studies of "documented the exacting nature of self-promotion," but the reality is, most researchers and academics are missing out by not connecting with a huge potential audience on social media.
Read my 3 Myths on Social Media and discover why you should get on board.
Researchers and scholars are turning to Instagram to share their work because it has more active users, and can capture the attention of both experts and non-experts.
So, what do you put on your Instagram profile once its up? Or, how can you improve your already active account?
I see thousands of academics on Twitter every day, and only a fraction of them follow best communication practices for providing the information your students, colleagues, and potential editors need to find you and your work. Check out my list of tips for #AcademicTwitter!