Website Design for Labs, Groups, and Organizations

Your website is the most important way you communicate online. Reach people who care about your work around the world online.

Jennifer van Alstyne works with

  • labs
  • groups
  • research centers
  • businesses
  • and organizations

around the world on website and content strategy.

Most groups that work with me have a website already that isn’t meeting their needs. Whether you’re heading into a re-design or you’re creating a new website, The Academic Designer LLC is here to help.

We love working with your group to understand their goals. With research, interviews, and a clear understanding of your audiences, The Academic Designer LLC strategizes your website content to meet your long-term goals.

Strategic Website Planning is a 4-step proven process that ensures the goals of your organization are heard. Get the website you and your audiences need.

  1. Audit
  2. Strategic website plan
  3. Content creation
  4. Website creation

4 steps to your website with Jennifer van Alstyne

Step 1. Website audit

Do you have a website already? I’ll audit your website to see what’s working, and what’s not.

You’ll get a

  • Video audit of your website to discover what changes will make the most impact
  • Written report reviewing your website page-by-page
  • Personalized checklist of easy fixes you can make now that have lasting impact

Don’t have a website yet? You’ll start at Step 2.

Step 2. Strategic website plan

Strategic planning is the best way to ensure your website works for you long-term. My proven approach to website planning has helped

  • research labs
  • groups
  • research centers
  • academic departments

We’ll meet on Zoom to talk about your goals and resources. In the interview stage, I’ll meet with you and members of your group 1:1 to understand their goals.

Your Website Plan includes

  • PDF blueprints for the layout and organization of your website (website wireframes that show what your website can look like visually)
  • Your website goals
  • Your best option for website host, domain name, and site title
  • Audience analysis (who will visit your website and their needs)
  • Call-to-Action analysis for each page in the plan to help your website visitors take the next steps
  • List of written content needed to create your pages
  • Recommendations for supplements to your website
  • Keyword plan for search engine optimization (SEO)
  • Guidance on visuals for your goals (images, graphics, and video)
  • Suggested list of visual content needed
  • Tips for web writing
  • Planning your next steps

Once your website plan is complete, we’ll meet for a live presentation and Q&A on Zoom. All interested members of your group are welcome to attend.

Some people choose to complete their project with a website developer or in-house. Your strategic plan has everything you need to prepare your content so it’s ready to place.

Step 3. Content creation

Website projects tend to have a lot of steps from idea to launch. There’s content to gather, pages to write, and graphics to design.

Continue working with The Academic Designer LLC for content services like

  • About page writing
  • Bio writing for your group
  • Writing the pages for your website
  • Formatting / Editing / Copyediting
  • Graphic design (web graphics, infographics, brochures)
  • Logo design
  • Document design (downloadable PDFs, media kits)

Step 4. Website creation

You may have an internal team ready to make changes to your website. That’s great! Our strategic plan and content creation sets them on a path for success. Past clients have said it’s “everything we needed” to complete their redesign.

Or, work with our trusted website design and development partner. The creative studio we’ve partnered with is ready to get your website launched. Jennifer is happy to attend your final website review meeting to make any last needed changes before taking your website live.

Here’s what to expect

“Jennifer was able to bring together professional, academic content that not only reflected the team and our approach to research but also met the expectations of our University. I could not have managed this process without her experience and strategic support.”

 Natasha Lannin, PhD, Brain Recovery and Rehabilitation Research Group at Monash University

“We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. Jennifer’s strategic website plan was detailed and well-organized providing suggestions to make our web redesign effective for our center’s audience (e.g., industry and the general public). Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.

— Matt Hotze, NEWT Engineering Research Center (Rice University, Arizona State University, University of Texas at El Paso, Yale University)

“Jennifer was extremely thorough in her research and professional in her delivery of her recommendations. Meetings were well organized and I knew exactly what I needed to do and what to expect each step along the way.

— Paula McCree, MS

Schedule a discovery call with Jennifer