Social Media Strategy for Labs, Groups, Colleges, and Organizations

Social media is a great way to reach your audience where they spend time. Creating community online through social media is a great way to keep your audiences engaged.

Work with Jennifer van Alstyne on a social media plan designed to fit your unique needs. Interviews, research, and beautiful presentations help your organization get on board. Your team will know their voice is heard.

Strategic Social Media Planning is a 3-step process.

  1. Audit
  2. Strategic social media plan
  3. Continued support and in-depth training

Social media planning with Jennifer van Alstyne

Step 1: Audit your profiles

Are you already on social media? We’ll start with a complete review of up to 3 social media platforms.

This includes a

  • Video audit of your social media profiles and up to 3 posts per platform
  • Personalized checklist for easy changes you can make now

Not on social media yet? That’s great. I love working with people new to social media. You’ll start at Step 2.

Step 2: Social Media Plan

Social Media Plans are highly personalized. Getting your members and staff on board involves clear communication about why social media is beneficial to you. It’s important people feel their voices are heard. That’s why I conduct 1:1 interviews to understand their goals to streamline them into a strategic plan.

Your Social Media Plan will fit your schedule and available resources. A strategic social media plan sets your profiles up for success. It also helps your organization understand how social media fits into your larger communications goals.

Learn who to write for on social media, how to write it, and why. Your Social Media Plan is a written report that includes

  • Audience analysis (who to reach with social media, what they need, and why)
  • A plan for growing and engaging your audience
  • Hashtag research to help you reach the right people
  • A personalized content calendar (what to share and when)
  • Writing templates for up to 3 social media platforms
  • Options to continue working with me (i.e. plan for sharing your new book)

Once your Plan is complete, we’ll have a live presentation and Q&A session on Zoom. All interested members of your group are welcome to attend.

Your social media plan (Step 2) has everything you need to move forward. The time and energy you put into social media will have greater impact with this strategic planning in place.

Step 3: Continued support

Continued support (Step 3) is available to my strategic planning clients through bespoke social media services like:

  • Consulting
  • Content creation and campaign writing (writing for social media, graphic design)
  • In-depth training for your social media staff
  • Workshops for your lab, group, college, or organization

Here’s what to expect

We would recommend Jennifer for any project where academic research needs to conveyed onto websites and social media. The social media plan helped us put in place a communications schedule and tools that will increase the amount of exposure we have on those platforms. Her approach to collecting feedback from the whole team before writing a plan helped align the vision for the team.

— Matt Hotze, NEWT Engineering Research Center (Rice University, Arizona State University, University of Texas at El Paso, Yale University)

Schedule a discovery call with Jennifer