Website Strategy for Individuals

A personal website that highlights your research, writing, and accomplishments is the best way to manage your online presence. Whether you need a basic profile or a more dynamic, interactive portfolio, I’m here to help you communicate your work with the public.

Strategic Website Planning is my 3-step proven process. Get as much or as little help as you need. This process ensures your website works for you long-term. It helps you prioritize what will make the most impact: what’s most important for you.

  1. Audit
  2. Strategic website plan
  3. Website and content creation

3 steps to your personal website with Jennifer van Alstyne

Step 1. Website audit

Do you have a website already? I’ll audit your website to see what’s working, and what’s not. You’ll get a written report which reviews your website page-by-page.

For individuals, $500+

Don’t have a website yet? You’ll start at Step 2.

Step 2. Strategic website plan

Strategic planning is the best way to ensure your website works for you long-term. My proven approach to website design has helped

  • professors
  • scientists
  • research labs
  • research centers
  • academic departments

We’ll meet on Zoom to talk about your goals and resources. You’ll get everything you need to make your website:

  • PDF blueprints for the layout and organization of your new website (website wireframes)
  • Analysis of your best option for website host, domain name, and site title
  • Audience analysis
  • Detailed list of written content needed to create your main pages
  • Call-to-Action analysis for top pages to help your website visitors take the next steps
  • Keyword plan for search engine optimization (SEO)
  • Suggested list of visual content needed
  • Long-term goal analysis and planning
  • Options to continue working with me (step 3)

You’ll get

  • Written report + PDF blueprints for your website
  • A video presentation and walkthrough of your plans on Zoom + plenty of time for Q&A

For individuals, $1,950+

Some people choose to complete their project with a website developer or do-it-yourself (DIY). Your strategic plan has everything you need to help along the way.

Step 3. Website and content creation

Website projects tend to have a lot of steps from idea to launch. There’s content to gather, pages to write, and graphics to design.

Continue working with me for bespoke website creation services like

  • Writing the pages for your website
  • Bio / About page writing
  • Graphic design
  • Basic website set-up (creation of pages, menus, and placement of content you create) $1,200-$2,600
  • Website creation (a full implementation of the plan with creation of content), $4,400-$25,000+

Are you more into Do-It-Yourself? Learn how to make your personal academic website step-by-step in my self-paced course.

Here’s what to expect

“As a new graduate student, I didn’t understand the impact that a well-designed website (read: simple, user-friendly, clear and accessible) could have on my academic work and networking…I have to say that it has been incredibly valuable, both for documenting my writing, publications, and teaching, but also for helping others find me on my linked social-media accounts and helping to build my network…

I am so glad that I worked with The Academic Designer, and would strongly suggest that any graduate students looking to professionalize do so, too.”

Hannah E. Chapple, PhD

“Working with Jennifer on the creation of a website was a wonderful experience. She took the material I provided — my CV, links to writings and other relevant information — and shaped it into a cogent site that is easy to navigate and deftly reflects the various dimensions of my long history as an art critic, educator, scholar and speaker.

She has a keen understanding of how academics and arts journalists reach an audience and interact with those who would want to engage with their work.

In addition to creating the site, she synchronized it with social media sites to genuinely excellent effect.”

Robert L. Pincus, PhD

Ready to get started?

Let’s set up a time to meet in my Zoom conference room to chat about your project.

If we’re a good fit to work together, I’ll send along a detailed proposal for your review. Your start date is reserved with your signed contract and paid invoice.

Email me for my private scheduling link at jennifer@theacademicdesigner.com