Professional Writing, Social Media and Recruitment
Jennifer van Alstyne was part of the first professional writing team for the University of Louisiana at Lafayette English Department before founding The Academic Designer LLC. Jennifer
- conducted market research
- designed graphics for event promotion
- audited the department website
- created new web content geared towards recruitment
- assisted in the creation and implementation of official social media accounts and social media planning
- drafted training guides for future team members
- created a system for updating faculty, student and staff profiles
- created a system for collecting and disseminating department achievements, events, and announcements across platforms
Jennifer’s focus was systems and strategies that allow a grad-student team to effectively communicate for a large academic department at a public university.
With new accounts and many programs to highlight, the UL English Department needed systems in place moving forward.
In 3 months, Jennifer completed an audit of the department pages and strategic plan for new content.
She wrote copy and focused on UX for the site that invited enrollment.
She also created an accessibility guide for the website and social media.
Jennifer managed the Instagram page, but led social media strategy and content for the department across platforms.
With newly designed systems for collecting faculty and student achievements, updating profiles, and submitting events, Jennifer left the department ready moving forward when she graduated.
Now, you can hire Jennifer to work with your team (or help you get one started)
I’ve worked in res life, recruitment, advancement, and student affairs. I know what undergrads need. I’ve taught online and in person. And now I chat all day with grad students and faculty.
My focus is organic social media. If your department or organization is ready to jump into social media, I’m here to help.
Whether you have a student team or communications specialist on staff, I’m ready to train your people.
Is your website communicating the right message?
Need training for your group or organization?
Get in touch today.
About Jennifer’s work
“Thank you for all your efforts—you’ve done a fantastic job! Congratulations on your new degree—see you next Friday!” —@ullafayette
Promote an event, program, or announcement.
Promote a publication, reading series, event, or lecture.
Course banners are designed for online courses and course pages (i.e. Moodle, Blackboard, Canvas).
Jennifer van Alstyne is a Peruvian-American poet and public relations consultant. She founded The Academic Designer, LLC to help academics, researchers, and writers control their online presence and share their work with the world.
She holds a B.A. from Monmouth University in English, and an M.F.A. from Naropa University in Writing & Poetics where she was the Jack Kerouac Fellow. Jennifer also holds an M.A. from University of Louisiana at Lafayette in Literature and Cultural Studies where she was one of four master’s fellows and a finalist for the Outstanding Master’s Graduate Award.