How it all got started: a website for the person I love
Matthew M. Pincus, literary and cultural studies
MFA, PhD
University of Louisiana at Lafayette
Before Matthew’s first (and last) year on the academic job market, he was sure he wanted to be a professor. It’s the goal he’d been working towards for years.
Matthew M. Pincus is an ABD status PhD fellow at the University of Louisiana at Lafayette. He specializes in modernist and mid-century American literature and cultural studies.
I wanted to help him anyway I could.
He needed a website to act as a dynamic CV and portfolio easily accessible by a search committee.
His website highlights speaking engagements, publications, a book manuscript abstract, and a section on teaching.
He’s terrible at tech. No really.
He didn’t have a social media or online presence. And that’s needed for today’s academic and industry job markets.
Don’t get me wrong, he’s awesome. But he wasn’t doing everything he could to put himself out there.
Now, he’s enjoying the benefits. He’s received publication and speaking offers.
He’s better communicating his research to potential publishers.
And he’s shown what he’s been up to in grad school for industry employers in an easy-to-navigate engaging way.
Once Matthew’s site was complete, he got the works – a full Strategic Social Media Plan. That included an audit of his social networks, and a concrete strategy for what and how to share content moving forward.
Now, he’s learning to write social media himself through my online course, Cross-Platform Social Media for Academics.
I designed the course to teach him – and you – the best practices for writing content across platforms.
Twitter | Instagram | Facebook | LinkedIn
Other work for Matthew
Graphic Design
Social Media Headers, Logo, Website Headers, Course Poster
Document Formatting
Electronic CV, Teaching Portfolio, Syllabi
Matthew’s website

Jennifer van Alstyne View All →
Jennifer van Alstyne is a Peruvian-American poet and public relations consultant. She founded The Academic Designer, LLC to help academics, researchers, and writers control their online presence and share their work with the world.
She holds a B.A. from Monmouth University in English, and an M.F.A. from Naropa University in Writing & Poetics where she was the Jack Kerouac Fellow. Jennifer also holds an M.A. from University of Louisiana at Lafayette in Literature and Cultural Studies where she was one of four master’s fellows and a finalist for the Outstanding Master’s Graduate Award.